Why The Review Sites Business Model Rocks!
Creating an online business based on writing product reviews is a sure-fire way for the “common man” to make a good living online. Look, the fact of the matter is, not everyone has marketing in their blood.
- Article marketing takes a special style of writing.
- Email marketing takes a special style of writing.
- Video marketing takes a special style of writing and recording.
- and so on and so forth….
Being a marketer is just one of the many hats you have to wear an as online business owner.
- You also have to be a content producer creating site content.
- You also have to be a manager taking care of business with help desk tickets.
- You have to be a business person making good decisions
- You have to research products and read a lot in order to give good reviews or blog posts.
The review site business model can pretty much eliminate marketing from your overall list of things to do because good content in the form of well-written reviews is a form of marketing.
Who reads reviews, and who will find your reviews on the search engines?
People that are already interested in that product but want a little more information on it. You’re attracting very targeted traffic and they’ll appreciate an honest review and good content. You can tell when someone wrote a half-a**ed review just to get a sale by judging the content of the review.
Therefore, writing pure content is actually the best kind of marketing you could do in this type of business model.
The reason why this can work for anyone is that if you can read and write you can run a review site.
Can you write bad reviews? Will that help in any way?
Yes, of course, otherwise the visitor to your site will see that you highly recommend everything therefore your reviews aren’t to be taken seriously. This is a mistake many site owners of review sites make. They look to get a sale off of each and every review they write.
What you should do here, if there’s a NON-recommended product being reviewed, recommend a better product that is similar to the one you reviewed. Here’s an example of a review I did a long time ago that didn’t recommend the product. If my business model was review site-based, I would have recommended a better alternative here.
This is how you make sales with those 1-up and 2-up programs: you review the competitors and convince your readers why your recommended product is better than the one that met with a poor review.
So, how do you get people to read your reviews?
Article marketing- write the shortest review that you can, submit it to article directories, and link back to your review page for that product via the article you submitted.
PPC- Set up some Adwords or YSM campaigns for getting traffic to the pages you want traffic for. These will be extremely low-cost terms and the traffic is easily obtained here.
Google alerts and blog commenting- Set up a Google alerts to see who is writing about those products you’re reviewing. If they have a blog, make a comment on their post on this topic, and leave a link back to your review page.
Email marketing- Now, I know I mentioned earlier that marketing was sort of taken out of the equation here, however, all you have to do is send an email to your subscribers when you’re written a pretty good and long and informative review.
No marketing is involved when you’re simply stating, ” I reviewed the XYX product, go here (link) to read it…”
This is content delivery via email and doesn’t take an email marketing genius to do this. Email marketing is recycled traffic, therefore can be considered a traffic source.
This is a great business model for the affiliate marketer, but it’s also a great way to develop a marketing sales funnel
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