This is not another blog post about the Web Prosperity MLM Program
This post is SEO-related and about how I maintained top rankings for the terms WebProsperity, Web Prosperity, WebProsperity Review and Web Prosperity Review, before, during and after the Web Prosperity Launch…
The 4 steps I took…and the 4 steps I know you can take as well…
Step 1- Decide on whether or not I wanted to get back into MLM…
Well, before I did anything I thought long and hard about getting involved in another MLM program like Web Prosperity. I still had mis-givings about MLM in general so I spoke to Stu Stirling, James Brown, and Kevin Riley about it…
None of us are/were big fans of MLM, but if they were convinced of the “good-ness” of this program, then there was a good chance that I would be convinced, too.
And I got convinced… I decided it was OK to get involved it
Then I got conviction…I got excited and really “up” on the concept
Then I got committment…I went all-out in my dedication to promoting Web Prosperity…
So, Step 1 was committing to the project, or not… and that’s really the most important step to anything you do, and something that cannot be taught, but the rest fo the steps can be taught and adapted tohugh.
Quick note: Isn’t it “funny” that many of the most important steps we can take with any type of venture or project begins with a mental assessment of self? Something to think about….
Step 2 was getting a good domain name, keyword rich, with name of company or product or program in the name of the domain itself.
This was fairly easy to do at first because not many people were thinking about promoting Web Prosperity for the long haul when I went looking for domain names, just blogging about it and putting up additional pages on their sites.
When choosing a domain name, I went the same old route I usually go with, which is to get a domain name with the product name and the word review in it, but the dot.com name was taken so I got the dot.org name instead…
(Kevin Riley can thank me later for the dot.me name I pointed out to him, which I should have got, too 
Many people overlook the .org extension when ordering domain names but they’ve proven to perform very well in the SERPS.
A keyword rich domain name virtually assures anyone who knows a little bit about SEO that they’ll get top rankings for the terms in the domain name.
So nothing special was done there, really…
Anyone can do that…
Actually…. anyone can do what I’m revealing here in this post
Step 3- building the site up….
What kind of content was I going to add to a brand new site about a brand new program and product, in an industry of which I am not too fond?
Here are some simple ways to add content to a site that is new in topic to you…
Write about:
- What it is- pure information
- Why you joined- your opinion
- Why you’re excitedh about it and believe in the product
- What others are saying on other blogs, especially the eventual negative bloggers…
- Copy and paste the emails you’re being sent by the program itself onto your site as added content (believe me they don’t mind that a bit)
- Write a review, or another review
- Write about the specific individual products being offered
- Rebuttals to other bloggers’ negative comments to offset their impact…(My favorite)
- You can also write an Ezine Articles article and republish it on your blog/site. When you re-post an EZA article on your site properly you’re linking to it and that helps that particular article get read more (higher rankings for those terms)
So, right there those are more than enough ideas for site content. You can also do some searches to see Who is writing What and How…
Some extra sites you could build:
Sqidoo Lenses - make one or two of these based off the main keywords you’re targetting..
Hub Pages, same thing…
Free wordpress.com blogs – same thing
Focus most of your time on the real site though, since the Hubs and Lenses won’t be on Page 1 for too long, history shows…
When a launch proves to be big like the Web Prosperity one is/was, the lenses and hubs and ezinearticles.com articles seem to disappear from Page 1 and it’s sites optimized and edicated to ranking well for those specific terms that will end up filling up Page 1.
There are some things you can do to boost your hubs and lenses and article sin the SERPS, but more on that later.
Suffice to say it takes more work on your part to get an EZA ranked highly than it does to get a good domain name ranked highly.
Click here for proof of that, it’s a link to a search for a review of a product that was launched in a big way…and no lenses or hubs listed there on Page 1 of the search results, just sites with the keywords in the domain name…
Point being… use hubs and lenses as helper sites, but don’t make themyour main focus. Use them for backlinks and for republishing your blogs’ RSS feeds.
Steps 1,2. and 3- Recap
- Commit to the project,
- get a domain name,
- build up the site content, maybe even add in some helper sites…
Step 4- Watch the SERPs and if you start to drop, add another piece of content and get more links.
I watched this Web Prosperity launch like it was another SEO case study, and whenever my site dropped in the SERPs, I would write another post and climb back up to Page 1 or 2 for the harder terms I was going after (the name of program itself, without word “review” in there)
I also wrote an article ( 2 articles now) for EzineArticles.com and re-published it on my network of blogs. This made the first published EZA article rank well, and since the article linked back to my main site, I now had a high-ranking article in the SERPS linking back to my main site.
This helped the main site maintain its rankings, too, so re-publishing the EZA article had a two-fold effect…
Then team members who were added to the main site’s blog roll were re-publishing the article and the effect was increased some more….
At some point though, I ran out of blogs to re-publish the article on, and didn’t want to write the main site’s content on all my other sites because it wouldn’t be totally relevant…so I was out of ideas and places to get links from.. 
I started to see some slippage in the SERPs again after the launch hit and more videos and lenses and keyword rich sites and press releases came out…
This was driving my site’s SERPs over to page 2 and even to page 3 for a day or two…
So I shot out a few articles for syndication to the 1WayLinks link building service and the main site I have been referring to is now page 1 for every single term I was going after…
What makes me particularly happy is that 4 of the terms I was going after are above the fold, ranked #1,2,3 or 4th in the SERPS now…and ranked #7 and 9 for the harder terms…at the time of this writing…
Sometimes good content on a great domain name may just not be enough to get the ranking you want, no matter how hard you try….
If attaining the top SERPs are important enough to you, then you should have a link building service at the ready to help solidify what you’ve achieved…
You can use this simple strategy for anything you want to rank well for, but none of it will be possible for you without the all-important step of Total Commitment… then it’s all fun stuff after that
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Daniel McGonagle
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{ 1 comment… read it below or add one }
Great tutorial Mr. Dan. Your article inspiring me to be more professional in SEO. Thank you very much