Ways to increase Adsense click through rates

Part of the reason that I’m writing this series is to share my personal experiences with Google Adsense. I’m not one of those 6-figure Adsense earners yet, and I’m learning the ropes as I build more and more sites.  All I can say right now is that making money with Adsense is all about 3 things.

1- Choosing a good niche

2- then getting a lot of Adsense impressions,

3- then increasing CTR…

Here’s a some basic outlines for increasing your ads CTR…

PART 1 – Remove all distractions ! 

The goal of having Adsense on your site is to get clicks on the ads you’re displaying.  Your content is merely the vehicle that attracts visitors come to your site prior to clicking on an ad and going elsewhere.

Front -page defaults - If you’re running a WordPress blog, then you probably know that the default number of posts to display on the front page is 10, and most people leave this setting as it is.

…and what happens here is people go to a blog, scroll down the whole front page to see what content is there, and when they get to the bottom, there’s nothing but white space, nothing else to click, so they go “bye-bye”…

That’s why blogs in the normal site design default state will have such high bounce rates.

So set your blog up for displaying a lot less posts on the front page (1 or 2), and do it and tweak it in such a way that at the bottom of your front page everything “evens out” or is close to it.

Some sidebar distractions are widgets like Recent Posts, Pages, Recent Comments, and any text widgets that are displaying banner images of some kind.

Pre-post or pre-content distractions - I sometimes use the WWSGD (What Would Seth Godin Do ) plugin to notify new site visitors about my RSS feed or better yet to let them know I have a valuable report to give away.

But on an Adsense site you don’t want that. You don’t want the subscribers, and you don’t want the RSS readers necessarily.  I feel strange writing that because it seems such a waste to never build up a list of any kind, but this is Adsense monetization we’re talking about here and it requires a different site design structure and model.

Of course it’d be great to gather new subscribers AND RSS readers AND have people clicking your displayed ads with no descreases in anything, but it’s just common sense that when people are faced with multiple decisions, they usually only pick one, not all three.

There are other widgets and plugins that could distract from the reading of your content but suffice to say that less is more on an Adsense site.

Post-content - On most blogs you will see a whole bunch of colorful and distracting stuff after the content posts, pages, or articles.

You’ll see social bookmarking icons, some related websites being linked to, some related posts being linked to, some “tags used on this post” distractions, and so on…

Look at the site design of my site you’re on right now, I tried to keep it as clean as possible, I don’t put social bookmarking icons at the end of my posts, and yet it’s still requires a bit of focus to read this post doesn’t it?

Site design is probably 80% of the battle when it comes to increasing your Click Through Rates, so here’s the checklist for Site Design Tasks To Increase CTR..

Remove sidebar distractions - Recent comments, recent posts, pages, optin box, text widgets, any banners

Remove distractions before and after your content - no social bookmarking icons, RSS feeds notifiers, links to related sites, or even related posts.

NOTE: I am still having a hard time giving up my usage of related posts plugin on my sites because I think it’s really good for SEO and helps fills out the front page with a useful sidebar widget that makes for more page views/visitor.

However, none of the 3 Adsense experts I know use this plugin on their sites and don’t display anything like it so maybe my CTR will be like theirs (20-35%) once I start doing everything exactly as they do.

PART 2 – Increasing Adsense CTR

Content must be relevant.  If you’re accepting Unique Article Wizard articles or My Article Network articles, or Syndicate Kahuna articles to your site and they’re not totally relevant to overall niche theme, then your CTR will be miserably low.

IF you have a way of linking to previous or Next posts on your site, then the moment you link to a title that seems NOT related to previous article being read, then you’ll lose that visitor.

And losing a visitor is lost money… so make sure your content is relevant  and you’ll see better CTRs that way.

NOTE: Test everything to see what works for you and your sites.

Here’s a eye heat map that shows what areas of sites people’s eyes gravitate towards when reading a site.

The point here is to remind you that “eye Gravititation” should determine your site navigation and ads placements.

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Read More Internet Marketing Posts Below or CLICK HERE To Download This FREE 82-page Report On How To Avoid All Of The Most Common Internet Marketing Mistakes

1. How To Increase Conversion Rates On Your Blog
2. 3 Adsense Experts + what they do – Part 3 of Adsense series
3. Finding Good Adsense niches – Part 2 of Adsense series
4. High CTR Adsense Themes
5. How to Make Money with Adsense