I just read something by copywriting professional Craig Garber that should help you with your copywriting and your copy writing mindset for emails, website content, or sales letters.
I’ve written my fair share of sales letters and my first attempts were ones that I really liked the best: there was truth and honesty in the sales letters and straightforward facts and Reasons Why behind the bullet points. Those are all good things, right?
Well, those sales letters performed miserably even though I really like how they came out?
Because I had ME, MYSELF, and I in mind when writing the sales letter.
I was only tihnking of myself when I was trying to speak to an audinece that most assuredly is nothing like me.
I treated my copywriting like hiring an interior decorator; I mad eit look and fell the way I wanted, with little or no regard fo rthe fact that I wasn’t designing something for myself but fo rothers to view.
When writing copy, or when assessing the work of copy written for you, the only tihng that matters is how well the letters perform, not how much you like/dislike the layout and words used.
Copywriting is a results-driven entity…The only thing that matters are your conversion rates, price points that affect conversion rates, and refund rates.
Think about your prospects when writing sales letters, not yourself.
Think of the words that impel, compel and repel the mass majority of your sales letter readers.
You do not matter at ALL when it ocmes ot liking or disliking the copy written for your sales letters.
There have been many, many times when I’ve read sales letters and tohught,
What a crappy awful sales letter, are people actually buying this stuff?”
Only to realize that some of those pages were converting at like 5-10% rates!
You see, I am in a different situation than most people,
I don’t fall for hype,
I only buy what I need for certain projects that affect my business in the not-too-distant future.
I’ve generated millions of visitors to my websites over the years, and yet it’s still an every day learning process to get better at this so there’s really no compelling reason for me to buy the latest SEO books.
I make thousands a mont hin affiliate commissions, too so I’m not really motivated to buy ebooks that tell me how to do this.
Therefore, due to my current situation, most sales letters have no appeal to me.
I am not in that majority of people who need to buy yet another ebook that promises these type sof results, so my opinion’s are worthless and are to be disregarded when assessing other sale spages.
If you’re an experienced internet marketer assessing a sales letter for its possible conversion rate, you have to think about who this product is geared towards, what their mindset is like and whether or not it will appeal to THEM, not YOU.
YOU run your business
YOUR PROSPECTS are what drive your business…