Internet Marketing Product Launch Jockeys

I heard this term the other day and it made me laugh because I immediately knew what the guy meant when he wrote it.

An internet marketing launch jockey, or product launch jockey is someone who read ebooks such as GoogleSlapper, Conduit method, or Secret Affiliate Code and was determined that this was the business model they would follow.

Here’s how launch jockeying works:

1. Affiliates are on the lookout for new product launches
2. When they’re told that a launch is going to hit on XYZ date, then they immediately go get a domain name with the product name and word “review” in it. (productnamereview.com)
3. Then they slap together some pages quickly using a review site template (usually)…
4. Then they go grab some PLR and MRR products, or some of their own products to offer as bonuses.
5. Then the launch jockeys say:  “Buy this incredible (untested) product from me and I’ll give you $1,000.00 worth of bonuses (that really only cost me $27 with my MRR/PLR site membership).

Now, I’m not saying there’s anything wrong with this business model, but what gets me all fired up is when I see people promoting absolutely crappy products as the “thing” we all just gotta have….without testing it first.

Case In Point: Google Annihilation Affiliates were lining up to promote this because it was coming from a well-known guru, but even the usual crowd of mostly positive marketing product reviewers were not drinking the koolaid on this launch, but there were still plenty of people promoting it.

How can these affiliates/wanna-be reviewers determine if the product is any good if it hasn’t even been out long enough to test the validity of the service or product?

• And if the product is so great, then why offer bonuses?
• And why are these launch jockeys offering bonuses unrelated to the product/service being touted as Tha Greatest?
• And why do these product launch jockeys think that offering you dime-sale quality bonuses in large quantities is going to do you some good?

They don’t care dude!

They don’t care that offering you the chance to download 10 bonus products is most likely going to give you more information overload, and is merely obfuscating the fact that the smoke and mirrors of the bonuses is distracting people from asking themselves if they really need those 10 extra downloads, or even the product itself that is being promoted.

Look, I know that offering bonuses is a time-honored tradition in affiliate marketing and I know it works wonders, but my whole point to this post/rant is the affiliates pimping themselves out by promoting untested crap and selling untested crap by offering 10 extra crap downloads.

There are a few reviewers who do this right, and to them I give much credit, but I hardly see any “reviewers” who do much beyond listing the features as seen on the sites’ sales pages or blogs, then adding their bonuses.

What do you think?  Am I being too hard on these launch jockeys?