“Make $8,372.80 A Week Working Just 2 Hours A Day”

Have you ever seen headlines like this on sales page or advertisements that direct you to a sales page that says something similar?

To me, these are the epitome of hype-driven sales pages and hype-driven advertisements…

In reality I know that it is doing 2 harmful things to the people getting sucked in by these compelling headlines…

#1- Even if it were possible, is it possible for the person buying it to actually make that amount or just the product owner/theoretician behind the product and sales page?  What else is needed to make this happen and what point does it only take 2 hours a day?

#2- If/when people buy products based on headlines like this, what happens to them once they buy the product?

Well, they might realize there are some unanswered questions (see #1 above) or… they buy it and try it and don’t reach that goal of $8,372,80 working just 2 hours a day…and they feel cheated, lied to, or just disappointed with themselves…

Sometimes I think it’s possible to determine the value of a product being sold by the sales copy on the sales page…

Too much hype usually means too little product…

Good hype mixed in with something being revealed about the product in the copy on the sales page seems to be a better “buy” that something that promises everything and delivers nothing but compelling words, hype, and curiosity on your part…

I know hype works, it’s part of what copywriting is supposed to do.. to sell the WIIFM (What’s In It For Me)

I recently listened to a rather uninformative audio interview between Ed Dale and John Carlton, but one thing did stand out to me as a reasonable way of going about writing good sales copy…

In the interview John mentioned that good sales copy = Hype + Reality…. meaning that good sales copy mixes a bit of reality and truth with the WIIFM Hype…

So, moving forward, to be a smarter shopper, and to be a better marketer, analyze the sales copy to ascertain what kind of marketing you’re being presented with…

If it’s merely make XXXX dollars in XXXX days using only XXX hours a day, with no “revelations” on what the “secret” is…. then you’re not faced with the best marketing mechanisms here.

If you see a sales page that mixes a dose of reality and truth and revelation (“secret” method on how to make money with product launches… for example…) then you’re looking at a better product here because you’re faced with better marketing that is less hype-driven and uses less hype to deliver a better product because the owner knows their product is good and less prone to being asked for refunds…

I hope this makes you pause when reading a sales page, or even makes you read the whole sales page in its entirety when presented with an offer..