Niche Research and setting up new websites

When people start on their quest to make money online, there’s almost always a period of time when I/you/we might find ourselves bouncing around from one thing to another, trying different tactics, methods, but rarely any strategies.

TACTICS are what make strategies work.

Without a strategy, no amount of tactics will work.

Some money-making strategies for internet marketing:

• Affiliate marketing- sell other’s products
• Sell your own products
• Provide a service ( writing, technical stuff like installing scripts, building websites, SEO services, etc…)

What most people are after though isn’t making their own products or providing services.

What most people want to do is create websites that make money and not have to deal with customer support or creating their own product/service.

Which brings us (finally) to niche research strategies, and finding good niches to set up shop in.

Doing niche research to find profitable markets:

Questions to ask if you don’t know where to start:

• Is there a problem here, and can I deliver a solution (via digital product, hard copy physical product or by way of offering a service) ?
• Is there enough traffic or interested buyers looking for this solution?  Offline concerns = researching solutions online research = traffic for particular keywords
• If there ARE hungry buyers in this niche, are they spending money or just curiosity clickers?
• Do I have an interest in this subject matter?  Helps if/when you decide you want to write good content

Exploring your niche ideas for profitability and traffic potential

TIP: When I do research into new niches, I usually have at least 3 tabs open on my browser, the reasons for which will be evident as you read further down

There are 2 free tools you can use here to get a good idea on potential traffic and potential profitability

Google Keyword tool -Tab 1 open in browser

As far a search volume is concerned this tool doesn’t provide truly accurate numbers because it also includes (potential traffic volume) numbers from their search partners, and this traffic is only available via other sites and pay per click advertising on those sites.

However, it does give you a good idea on what the most searched-for keywords are and what their potential profitability might be if you use the drop-down menu to Show CPC, which means Cost Per Click.  If the “CPC” is 40 cents or above there’s some potential here but “potential” is always a combination of traffic volume and profitability, therefore 40 cents a click is goo dif there’s 6,000 EXACT searches a month for a particular term, as opposed to something that gets 30 searches a month for the exact term.

Using Spyfu -Tab 2 open in browser

If/when you find something that looks profitable because it has high search volume and decent CPC, then your next step should be to see if there are any Pay Per click marketers advertising something for when these terms are searched for.

However, what you really want to know is not just whether or not there are other’s paying for clicks for this term, but how many others are paying for this term, which means you want to know how many advertisers there are for this term currently.  Any number above 8 advertisers means there’s potential and profitability for this particular term

NOTE: It’s helpful to remember that niche research is done by analyzing the big picture and how much traffic the most general terms are getting, plus knowing if there are currently solutions being searched for, plus knowing if this niche and its related keywords have already proven profitable as evinced by the CPC costs.

Analyzing your SEO competition:

The third Tab I have open in a browser in for my favorite domain name registrar Namecheap.

When analyzing your SEO competition here’s what you need to take into consideration

The top 15 websites ranking for your chosen keywords/phrases/terms

• Do they have keywords in their domain name?
• Are they authority sites like WikiPedia Amazon, YouTube videos?
• Do the highly-ranked URLS (not main sites) have any PageRank, which is merely indicative of that URL getting traffic nothing more.
• Do the highly-ranked URLs have backlinks pointing to them, if so how many and where from?

NOTE: What those highly-ranked websites (and URLs) are doing for monetization = good profitability options being handed to you here

Determining if you can rank well for the terms you’re going after

The answer to this lies not just in your level of SEO knowledge, but also in what available domain names there are that are a close or exact match to the keywords you’re going to target for a main traffic term. Domain names are still one of the most important elements for ranking well for certain terms.

NOTE: You can still rank well without using keyword-rich domain names, but it just makes life a lot easier if good domain names are available.

The strategy for getting domain names

What I like to do here is have a tab/window open for a domain name registrar while sorting through keywords that get traffic, have high CPC and most importantly of all, are relevant to what I am going to write about.

Since domain names are one of the most heavily weight on-page/on-site  SEO factors, I try to find a domain name that very closely resembles or exactly matches some of the high search terms.

In most cases the really good domain names that are exact matches for the top search terms are already taken so what you want to do here is look for domain names that include a combination of some of the top search terms.

For example:  The MLM Network Marketing Niche/Industry

I decided to build a network marketing related site last year and started off by doing some searches using “mlm”, and “network marketing” as my base terms.

I sorted the keywords list by most-to-least traffic volume.

Then I went over to my NameCheap browser tab and started searching for available domain names, starting with the most searched for terms which are usually already taken.

A lot of the high traffic terms were taken as exact domain name matches, so I got a domain name that had my main terms/keywords in its name and had some exact matches in it for other terms that got a good amount of searches.

Keep going > Read Part 2 Of Niche Research and Setting Up New Websites

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1. Niche Research and setting up new websites Part 2
2. How To Do Deep Keyword Research for Niche Affiliate Marketing
3. How To Do Niche Marketing Research
4. How Keyword Research Software Tools Can Misrepresent
5. MicroNicheFinder Review: Is Micro Niche Finder Worth Getting ?

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