Niche Case Study Post #4: Watch Me Build A Profitable Site From Scratch
This is post 4 for the Affiliate Marketing Case Study…
Well, we were hemm-ing and haww-ing on what niche to pursue, then we went back to an old, tried and tested method for developing a niche marketing site…
To go with the passion and the “guru within”.. Read this post here to fully understand what I mean, the come back to reading this post….
Here’s the first 2 things we did:
1.We did some keyword research on her “passion-niche” but I can’t tell you what it is or she’ll cry “fowl” (that’s a hint, by the way)
2.We use Google’s Free Keyword Research Tool to determine what the search volume was for her niche. I was amazed not only at how much traffic there was to be had here, but also how little competiton….
Then we made a game plan, and here it is:
1.Create a new blog, transfer old pages from old dying site with no traffic over to new blog that I created for her and trained her on how to use WordPress (just like I would do for any Marketer’s Relief member…)
2.Start writing articles, and linking back to her blog from those articles. ( the interview I did with article marketing expert Fabian Tan proved very helpful)
3.Start adding new pages to her new blog once a day (when it’s your passion, you actually enjoy doing that)
4.Came up with some ideas for pillar blog posts (series of blog posts addressing a certain topic, great for SEO and authority building)
5.Started some blog commenting on the authority sites in this niche to get noticed by the bigger bloggers ( good for getting backlinks from her comments to her site and also a good way to get a guest author post there, too)
6.Started a link building campaign (easy and automated)
7.Discussed strategies for future of the site ( monetization, traffic streams and rivers)
8.Started watching to see just how this was all working out in regards to traffic generation.
NOTE: The blog has been installed for less than 30 days and she has attracted an average of 50 visitors a day, and should get about 1500 targetted visitors this month. People are already commenting on her blog, and some of her posts are on page 1 already, with others on pages 2 and 3…
Here’s what she has going for her, besides being smart…
She’s a writer
Passionate about her blog and niche
Works hard
Learned WordPress in an amazingly short amount of time with a little help from me ( one it’s installed all you have to do is configure it properly)
Is exhilirated that her blog posts are being seen on page one of Google
Surprised and pleased she’s already getting comments on her blog
Is also working a full time job during the day and freelance writing and blogging at night.
She’s going to get over 1000 visitors to her blog this month, perhaps 2000 and in the next few months will be close to getting about 5000 visitors a month.
NOTE: We have already started monetization procedures here, even though I recommend that most people wait a while until they start looking for income from a new site. Her site isn’t exactly new, just went from dead in the water to alive and well with a properly optimized WordPress blog, links and allowing user interaction.
Summary:
1.We took a dead site with 60 published pages and transferred them over to a new blog.
2.We designed a plan to get links to those sites to get new pages, posts and article indxed:
3.Blog commenting to develop inroads for future guest posts and establishing some traffic streams and rivers.
4.Article marketing for backlinks and developing authority status
5.Monetization methods are being investigated and used.
6.Watching the SERPs for certain blog posts and working to get more links via manual and automated methods.
Once the traffic hits 2000 visitors a month, we will display site income in the next post in this pillar series…
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