Watch Me Build A Profitable Site From Scratch
A decision was made early this morning on what niche to go after for this Niche Marketing Case study.
There are unlimited niches to go after and I got a bit sidetracked thinking of all the niches I could go after.
The Boston, Massachusetts area where I live is a haven for quality Mixed Martial Arts practitioners. I was sorely tempted to go after that niche since I practiced it for years and have easy ways to contact national public figures in that niche since many of the up-and-coming fighters are from this area.
It would have been extremely easy to make this niche site into a great authority style site. But… after a lot of hemming and hawing, I decided to do something that serves my interests as well as yours.
As you may know, I run a site called Marketer’s Relief where I teach members how to build their business one step at a time, with every step spelled out in great detail. Anyways, I was chatting with one of my members on Skype last night and early into the morning and decided to do what I do best: help Marketer’s Relief members get their businesses going.
Well, this member is a very common type of aspiring marketer, hypnotized by the glamour of marketing to other marketers, yet is already an expert in her true passion. She is very smart, is a good writer and makes money writing for others. I’ve been trying to get her to stick to just writing and to her “passion-niche”.
EDIT: I strongly urge you to read this post (opens up in new window) before continuing forward reading this series of posts. Seriously, read it here, then come back to reading this post.
After doing about 15 minutes of Keyword Research, we came to a decision that her site could be the niche we go after for this case study!
What’s the niche?
Can’t reveal that, but I will say this. It’s related to nature and animals and pets, all in one.
1- Her site currently has an Alexa ranking of 11 million. This means it has pretty much ZERO reach as a website that attracts visitors.
Here’s a link to my alexa statisitcs to show you what I’m referring to here.
2- Her site has 76 un-noticed pages written for it and has a Page Rank of 2, which obviously means nothing as far a getting traffic is concerned.
3- We’re going to take her site and turn it into a blog since that’s really THE publishing platform you want to be on these days.
4- I’m going to build the blog for her and set up categories on her blog for the terms she wants to get traffic for. (I normally charge $500.00 for this)
5- Her current hosting doesn’t have a proper Cpanel set up so we’re transferring her site to my VPS (Virtaul Private Server) because I have a normal set up there, with all the necessary webhosting statistics tools and other features. She also had her blog hosted with Godaddy, which absolutely stinks when it comes to web hosting.
6- I will do everything for her on the SEO side of things and she will merely do the writing.
7- I think she can devote 1-2 hours a day for this, which should be plenty of time to get some extra streams of traffic coming in.
8- I will also put her site on autopilot to fill her site with unique content and that should be good for 70-100 visitors a day, or 2k-3k visitors a month without doing any extra work.
9- She is going to find a free WordPress theme related to her niche so no money is spent on graphics design
What I discovered in 15 minutes of Keyword Research with the MicroNicheFinder Keyword Research tool.
1- This is a niche that gets almost as much traffic as the dog training niche!
2- There’s tons of zero-to-little competition keywords here that she can get ranked for quickly. These keywords and search phrases are all totally relevant to her niche. I am tempted to call these long tail keywords except for the fact that they will bring in a total of about 10k unique visitors a month just by going after 5-7 of those terms.
3- I am/was amazed at how much traffic she’ll getting with just a little work.
Oops did I just say a four-letter word? Yup, this will take her about 1-2 hours a day for about a week to get more traffic than my blog does, and this blog gets about 7.6k unique visitors a month which isn’t too shabby.
Quick Note: Have you ever seen those videos where people show you they got 50k visitors to their sites? Well, guess what, visitor counts doesn’t mean jack, but the # of unique visitors is the real statistic you should be paying attention to when you’re looking at your traffic statistics via your webhosting’s cpanel and AWSTATS.
Here’s a blog post (opens up in new window) that shows you How To Do Deep Keyword Research Read that before continuing on.
4- After doing the keyword research, we now have a list of easy terms to go after and we start writing content based on that.
But first, how to design the site?
The next post will explain how to properly design a site and more importantly, how to get traffic to it.
I’m going to continue on with the next phase of building this business in the next post.
Any questions so far?
Here is Post #1 of the Niche Marketing Case Study
you’re reading Post #2 of the Niche Marketing Case Study
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Daniel McGonagle
If you like my Online Marketing and Internet Business Advice, you should get my Free Marketing Tips Newsletter You can also check me out at Easily Answered.com's panel of marketing experts... Have a productive day! :)
Read More Internet Marketing Posts Below or CLICK HERE To Download This FREE 82-page Report On How To Avoid All Of The Most Common Internet Marketing Mistakes
- Niche Case Study Post #3: Watch Me Build A Profitable Site From Scratch
- Niche Marketing Case Study Post 4
- Niche Marketing Case Study Post 5 – Watch me build a profitable site from scratch
- Google Sniper Case Study – Building Sniper Sites
- How To Do Deep Keyword Research for Niche Affiliate Marketing
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