Blogging Tip #5- Configure Your NoFollow and DoFollow Settings
This Blogging Tip is going to address the concepts of DoFollow and NoFollow.
When you allow DoFollow, this tells the search engines to Follow the sites you link to in post, comments from blog commenters, and lends PageRank of blog down to your categories and posts
IF your blog has Page Rank then if could be lending PageRank and importance to whatever you’re linking to from your blog whether it be blog posts, categories, or comments made on your posts.
Interlinking from one blog post to another is automated with the Related Posts Plugin on the YARRP (Yet Another Related Posts plugin, as seen in Blogging Tip #4- Gather Your WordPress Plugins.
Now, even though the Related Posts at bottom of your blog posts display links to other posts based on relevancy factors, those are like footnote links. You also want to link to inner pages of your site from the body of the post itself, too (see example above where I linked to Blogging Tip #4).
Should you allow DoFollow on your Blog Comments?-
Yes, if your goal is to lend some PageRank to people commenting on your blog, which also encourages more comments
No, since you’re bleeding PageRank when you do this, and it also cuts down on the number of inane comments you receive on your posts.
Look at it this way. Your blog can be an asset if you provide good content. Your good content is added to when people post quality comments and they benefit from their useful feedback and contributions, too. Read the post on How To Get Traffic From Blog Commenting (the right way).
Encouraging more comments by providing DoFollow link-love for blog commenters may be a short-sighted strategy here. That’s just my opinion tohugh, do what you want here.
Should you allow DoFollow to Blog Categories and Blog Posts?
That depends on whether or not you want to rank well for your Main KWs or for blog category and post keywords. Over time, lessening the Page Rank-bleed will allow your categories and posts to rank well anyways.
Should you allow DoFollow on links to inner pages of site?
Same as above, no, not really since it’s the same as lending Page Rank to posts…
Do Nofollow links still have any value?
Yes, they do, since they’re still seen by the spiders, but not valued as much since there’s no Page Rank being lent to them. If a blog is DoFollow and post itself is a PR4, your link will still be seen by the search engines, but won’t get Page Rank points for the comment(s).
Note: The way you design your blog is important and I’m not talking about graphics or themes or anything like that, but how posts are linking to each other beyond the NoFollow and DoFollow discussion.
Blogging Tip #6 will show you how the SEO Experts are saying you should design all sites nowadays to make your site more user and spider-friendly… (think silo site)
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Daniel McGonagle
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