There are a LOT of keyword research tools out there, but sometimes these tools give you inaccurate data or perceptions.
A lot of times with new websites you’re tempted to generate a keywords list based on the top related searches, then you head out to create site content and/or articles targeting those terms…
Sounds like a good plan, right?
Couple of things wrong with that plan, though
#1 – Inaccurate keyword research data leads to a lot of time wasted sometimes, especially if you are facing stiff competition in the search engines for those terms
#2 – The keyword research tools don’ t give you any proof that these terms are profitable, so even if you did manage to rank well for those terms in your keywords list, you still don’t know if these are to generic to convert well.
There are 2 ways to instantly tell if your keywords are worth targeting
The first way is to do a search for your keyword until you find an article published on an article directory like EzineArticles dot com..
If you type in a search term and this “EZA” article shows up, then you can go to that article and scroll down until you see how many views that page received so far, and when it was published.
Free Keyword Research
So, if an article was published one month ago and got 30 page views, then that PAGE gets 1 visitor a day on average. If the article was really highly ranked, like position 1-3 then you pretty much know how many daily searches there are for that keyword.
This is the reality of keyword research as it boils down to your main concern, which is,
“how many visitors a day will I receive by being highly ranked for this keyword?”
This method works well if your keyword search ends up displaying an article directory article on Page 1.
The second method for more accurately determining EXACTLY how many searches a day a certain keyword search gets on Google is to set up a PPC campaign.
- When you set this Pay Per click campaign up, you make sure your bid is high enough to get page 1 presence.
- Then you merely let that ride for a few days, preferably during the week when there are more searches.
- Since you’re paying for Page 1 displays for that keyword every time it gets searched for, you will see the number of impressions your PPC ad got.
- This doesn’t mean you’re paying for clicks,though since all you’re trying to do here is pay for Page 1 impressions, and you don’t have to be in the top positioned AD to get those impressions.
- So when someone searches for a particular term and your ad is page 1, its gets an impression every time its searched for on Google.
And that’s the most accurate way to tell exactly how many searches a certain term gets! 
ALSO: Doing niche research on your own manually without tools will also reveal to you related keywords your target audience is interested in.
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Daniel McGonagle
If you like my Online Marketing and Internet Business Advice, you should get my Free Marketing Tips Newsletter You can also check me out at Easily Answered.com's panel of marketing experts... Have a productive day! :)
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