HowTo Read (And Write) Home Business Reviews
Are some Business Product Review Sites part of the scourge of the blind leading the blind?
1. How can you tell fact from fiction when reading a review?
2. Why should you consider the review site business model?
How to tell when you’re going to be reading a positive review before you ever read it:
When the name of the product is part of the domain name, that means someone built a site especially for promoting that one product. This includes WordPress sites, squidoo lenses, hub pages etc….
Example: productnamereviews.org, .com, or squidoo.com/productname review, or hubpages.com/review etc…
A real review site merely adds their latest review to their big list of reviews and they move on to other things.
What the super-affiliates are doing:
- Making squidoo lenses that point to other lenses they created,
- Writing and submitting articles and linking back to their lenses
- Some create hub pages, and even video reviews on Youtube and Rever
- They’re basically creating a mini-network of virtual real estate to try and corner the market for a certain product promotion.
- Then they add the ad images given to them by the product owners to make their site look pretty.
- They submit the RSS feeds for their sites·
- They get links to their mini-network of sites
- They set up PPC campaigns, too
…and there’s nothing wrong with any of this! Marketing products as an affiliate is how money is made online….but I digress
When you see any of the above, you’re looking at the work of an affiliate working smart.
When you want a real review, you go to a review site that is really a review site…
The best way to do due diligence is to consider the source…
A person who has other valuable content on his/her site in addition to some product reviews is more worthy of a commission than someone who basically has less to offer, yet did more work to get the sale. Ironic, isn’t it?
Also, when you see Google ProductName + Review you’ll see in the SERPs, ProductName + Review, + Killer Bonuses, and/or Scam?, and/or Bonus Offer, and that’s when you know you’re about to read a glowing review.
If you’re the type of person who searches for reviews before buying a product, good for you… However, you’re only taking 1 of the necessary steps here.
The next step, as mentioned above, is to consider the source…
· Is this person providing you with any information that the sales letter doesn’t tell you?
· Is the review writer really a reviewer of products or someone who threw up a bunch of lenses and hub pages and wordpress sites to try and rank well for a product launch?
· Does the reviewer even have a review copy of the product yet?
· Does the reviewer even mention if they’ve used the product, or read it, and what they thought was the best part of the ebook?
How To Write Reviews That Convert Well:
One of the easiest ways to get targeted traffic is to write a review on the topic or product you want to promote. All you have to do is write a review on a product and create a page on your site called yourdomainanme.com/ProductNameReview.html or php or whatever…
You don’t need an authority site to be an authority on something… but you do have to show some sort of fair and balanced site content in order for your reviews to become more believable.The other content on your site can help your reviews attain believability status, thereby increasing conversions for you.
However, if you have a review site with nothing but positive reviews, you will apear as more of a salesperson and lessof a ”valuable information giver”…
As a review site owner/publisher, why would you want to “waste” your time writing about products you don’t recommend?
If you want a reader of your reviews to take you seriously, then there should be some reviews on your site that are not positive.
If you write only positive reviews, then you need to offer a really good reason for that person to get that product through your affiliate link.
Historically, the most common way to do this was for affiliates to offer bonuses, but many times those bonuses are not tightly aligned with the product being sold, therefore, it’s just a bonus that you may not serve you well.
If you’re buying a marketing ebook about listbuilding, the review writer shouldn’t be offering a bonus on an Adsense ebook, for instance.
If the bonus offer/product is totally unrelated to the product you’re thinking about buying then it’s kind of worthless in my opinion because trying to sell you something (which is fine) but the offered bonus is not really going to help with your focus if it’s a bonus for an unrelated topic.
That right there is a sign of a review writer who really doesn’t know how good/bad the product is that they’re selling, because they probably didn’t even really review it nor read it, otherwise they wouldn’t be offering such unrelated bonuses.
So, if you’re a review Reader, you know how to tell if you’re reading a honest review.
If you’re a review Writer, now you know how to become more believable…
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Daniel McGonagle
If you like my Online Marketing and Internet Business Advice, you should get my Free Marketing Tips Newsletter You can also check me out at Easily Answered.com's panel of marketing experts... Have a productive day! :)
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