I’m by no means one of those list-building gurus, but I can tell you this:
My list grows daily and I haven’t done much to make that happen in the last year or so, or so it seems since I don’t spend too much time dedicated to that purpose, foolish as that may seem…
Here’s one thing I’ve realized over the course of the last year or so:
Traffic solves everything…
Get traffic to a blog like this one and you get RSS readership AND email subscribers, too.
If you have other means of passive list-building you should try to incorporate as many of those as you can into your business plan so you don’t have to be worried about your list size all the time.
Affiliate programs works wonders for listbuilding, too.
All you have to do here is have an exit popup on your site so if a visitor doesn’t want to buy just yet, you offer them a freebie of some kind in exchange for an email address.
This helps your affilaites make more sales, which makes them want to send more traffic to your sites, and you don’t have to do much here except have a good exit popup and follow up series of messages.
Another passive way of building your list is article marketing….
Article marketing is so cool….
You get traffic from your articles, plus backlinks and this can evolve into a steady stream of traffic once you have enough of them in play.
I know that the giveaway events are truly the fastest way to get a lot of subscribers and I admit I have been remiss in that area…
But this can be considered passive list-building too once you have a great gift lined up and ready to promote…
Ad swaps with other marketers is probably the best kind of list-building you can do because you’re dealing with like-minded people ( other marketers) who have more like-minded people ( home business types) on their list who want to see what you have to offer them…
This is a semi-passive list-building technique because you have to expend some effort to find those like-minded marketers then schedule a mailing date and write a specific email for that ad swap.
Co-registration methods…
I used to use Get Response’s co-reg method for list building but the quality subscribers weren’t there really, but you can do hybrid versions of co-registration by adding ad swap type emails into your followup series of email messages, and ask that other marketers do the same for you.
These are some of the methods I’ve used to keep my list at its current size for the past year ( over 5000) and if time allows I’ll give it some proper attention…
However, if you want to build up other areas of your business, using any or all of these passive list-building methods will keep your list new, fresh, and active even with all the un-subscribes you’ll eventually get…
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Daniel McGonagle
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