One of the best things about using WordPress for a blog platform is the inherent SEO benefits it has.
However, all the things that make WordPress good for getting indexed, ranked, and some unique visitors also makes it conducive for low conversion rates for some of your “money pages”. In order to make more money from blogging you have to convert more of your traffic into sales.
A “money page” is a piece of real estate on your blog that sells something, or in many blogger’s cases, attempting to sell something. Reducing the distractions on your money pages leads to more sales, plain and simple.
What are the distractions causing your money pages to not convert as well as they could?
- Sidebars
- Social bookmarking icons at bottom of post
- Site header
- RSS feed icons
- Displayed tags and other entries
I have seen almost miraculous increases in blogging income just by focusing on making these money pages more appealing but I had to hack my WordPress theme stylesheet, templates, and add special code to all of my pages in order to get them to appear less distracting.
So, even though it was well worth my while to edit each money page to not having all the inherent distractions on the money page, I still didn’t apply this blog tweak to all of my sites.
When I first started blogging I considered it useful for list building since the blogs get good traffic and exit popups would build the lists for me on autopilot. However, there are a lot of people out there who don’t want to get on yet another email list, thinking they’re going to get a barrage of promotional emails and further crowd their email inboxes with stuff that distracts them from their goal of making more money on line.
Therefore list building is not the only reason to build a blog, obviously…
You can and WILL make more sales and income by converting more of your one-time visitors into buyers.
There are several expensive WordPress themes like Thesis and Affiliate Theme that can do this for you, but at some point your site looks like every other Thesis/Affilaite Themes site out there. Thesis and Affiliate Theme are good themes but they’re not very user friendly, and you need to switch over to their theme and activate it if you want to use their special features that will increase the conversions of your money pages.
My buddy Peter create a theme and plugin that allows you to keep your current theme activated while giving you the freedom to create or edit current money pages that do not have all the inherent distractions of a regular WordPress blog.
His theme is called the Monetize WordPress theme and he also has a plugin called Themes Manager that is espeially powerful.
The theme set allows you to make mini-sites out of your blogs without losing any SEO benefits.
It also makes great looking, distraction-free money pages for you with a click of a button.
The plugin allows you ot change the font size of all your posts and pages on an individal basis which is crucial for making easier to read money pages. WordPress by default only allows you to change your font size to;
Paragpraph,Heading 1,2,3,4,5,6 etc…
but Peter’s plugin allows you to increase font size on a font size basis font 12,14,16,18 etc…
I wish I had come across this theme and plugin prior to hacking my WordPress themes to get them to do what I wanted them to do for my money pages.
If you want to make more money with your blogs by easily increasing your conversion rates, then you should get Peter’s theme and plugin, plain and simple.
Here’s an example of a money page about where to get backlinks that only has half of the distractions removed.
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Daniel McGonagle
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