Determining your ROI prior to outsourcing

This is more of an outsourcing case study than anything else, but I/you/we can reverse engineer what transpires here to see what the ROI is and was, and what made it all work.

You really can’t determine your ROI for something unless you know some things in advance, like conversion rates for your squeeze pages, what each subscriber is really worth in terms of lifelong value, and what each click is worth.

The case study:

• I outsourced 25 articles to be written and submitted to EzineArticles.com
• The traffic will come in forever, as long as the articles are active
• The back-end monetization comes from whatever is being sold through the squeeze page/email messages follow up tandem.

Variables:

• Rankings and traffic for articles
• CTR on the articles
• Conversion rates for squeeze page destination
• Value of subscribers

Extra variables:

These articles are “promoters” linking to and sending traffic to my destination sites, but if these articles don’t rank well on their own we may need to promote the promoters, which means adding more to the outsourcing fund for this.

Updates:

In a month or two I’ll update this with my results and some added tips

Update #2 : If you’re interested in outsourcing the best product to completely understand the How and Why to it all is Outsource and Delegate

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