Leapfish representatives have called me 3 times this past month so I figured I’d blog about it to inform people.
Leapfish is a meta-search engine which acts like a portal for users who can then use the major search engines like Yahoo, Bing and Google to conduct their online searches. Leapfish’s service and business model is they sell you permanent top listings in their meta-search engine.
How can they sell you top listings if they’re using the other search engines for the search results?
They sell you the top sponsored listings you’d normally have to pay for in MSN AdCenter, Google Adwords or YSM (Yahoo Search Marketing) .
What they’ve done here is passed up the chance to have a PPC search engine and instead are selling these positions for a one-time fee, plus an annual renewal fee. Some low-end prices for keywords you can “own” in Leapfish cost anywhere from 300-800 dollars.
So, is Leapfish worth it?
Well, I’ve yet to see a meta search engine that made it big, permanently. Read this article from last year from a tech site about LeapFish
400-800 dollars can get you top rankings for one keywords easily, and permanently, and on all major search engines without having to go through Leapfish.
Leapfish’s Alexa rating is pretty good at 17k, but who’s going to use them in the future?
In my opinion, Leapfish has a decent business model and some people are buying up keywords and selling them for profit later on. Other Leapfish users are also just buying the keyword spots and renting out the space for other webmasters who want to use it for a while.
The downside to this is your money can be much better spent elsewhere, and no meta search engines have made it big, permanently so this could be a waste of money, or it could be a ground floor opportunity for some people.
I’m not going to delve into this since I don’t see the value in it, so thanks but no thanks Leapfish (please stop calling me)
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Daniel McGonagle
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