Blogging Tip #16- How To Develop A Blog Marketing Plan
Do you have a marketing plan for your blog?
Many people don’t have a solid plan when they start their blog and end up changing horses mid-stream with their business ideas. This blog is/was an example of that:
Quick story: When I was told that starting a blog would be a good idea, I just threw up any old blog with a theme made for me by the staff at Authority Site Center. Then I started writing my marketing thoughts and treated my blog merely as a communication device to get my readers’ feedback on some things I wanted to share. I didn’t want to write an email and a blog post since I’m a big fan of re-purposing content and writing…
So what happened was traffic starting coming to the blog from the search engines and that created a new twist on things..it added a new dimension to the overall marketing plan.
1. First-time visitors were seeing “public” content when they come to a blog for the first time, therefore that’s a new audience that doesn’t know me/you yet
2. With 2 types of visitors reading your blog, you’ll have to merge your writing to satisfy both types of readers.
3. The more you write, the more traffic you get and in time, you’ll have more clicks on your blog posts than you will your email being sent. Every first time visitor to your blog clicked at least once, but with email marketing that hardly ever happens.
So, it is very helpful if you realize that what I just told you will happen to you when you have a blog feeding two types of visitors.
· You want site visitors to become email readers and RSS readers
· You want your email subscribers to be reading your blog.
Develop Your Blog Marketing Plan… Part 1
Are you going to write reviews to get long-tail traffic to your site from likely buyers?
If so, be prepared to be the King or Queen of long tail traffic generation because the traffic only spikes during product launches.
You will also want to write unique reviews, not some template-ized nonsense that doesn’t seem unique or new, and a flat-out sales pitch.
BLOG REVIEW SITE TIPS:
· Be honest, completely honest about what you’re reviewing…
· Do you have the product?
· Did you try it?
· What chapter was the best? (enticing hook there)
· At the time of this writing, the default review says Product Name + Review+ Killer Bonuses
· Be unique in you’re writing
· Write some bad reviews, too, to seem like you’re really an even-handed reviewer and not just someone who write 100% positive reviews.
In the internet marketing and health niches where things seem to be very fad-driven, once the celebrity status for a product goes away, your traffic drops, too.
You can keep writing reviews to keep chasing the extremely targetted long tail traffic here and stay abreast of the upcoming product launches.
…but you can also write reviews on programs or services that will be an evergreen topic, too…something that’s going to be around in a year from now, like LinkVana and Aweber
2 MAJOR SEO TIPS HERE:
SEO TIP 1- If you’re going to have a blog centered around product reviews, get a domain name ( .com or .org ) and make sure the word reviews is in your domain name.
Example #1-
Google the term aweber review and see where my blog post ranks for that term (#6 or 7 probably).
Example #2-
Google the term Aweber reviewS (plural) and see where my other Aweber Review site is at. Note that there are keywords in the domain name and in the title, too. At the time of this writing, that site is one week old and is ranked #4 or #5 for the term aweber reviews. Soon to be #1..
SEO TIP 2- When configuring your blog, make sure that the word “reviews” is one of your main keywords… This may sound stupid to you at first, but if you want to rank well for “product names” and reviews, then you need to have a lot of emphasis at the top tier of your site structure for one of your more important keywords for your site.
Ranking for the word review even if it’s page 10,000 will help you rank well for other main keywords on your site associated with the term review
1. OK, what if you’re not going to do a review site type of blog, then what?
2. What do you write about, how do you market your blog, how do you meet your competition in order to beat them at their own game?
More on that coming soon, so much to share
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Daniel McGonagle
If you like my Online Marketing and Internet Business Advice, you should get my Free Marketing Tips Newsletter You can also check me out at Easily Answered.com's panel of marketing experts... Have a productive day! :)
Read More Internet Marketing Posts Below or CLICK HERE To Download This FREE 82-page Report On How To Avoid All Of The Most Common Internet Marketing Mistakes
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- 10 Things You Should Do When Posting To Your Blog
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