Blogging Tip #18- Your Blog Marketing Plan (Part 3 of 4)
In Blog Marketing Plan Part 1, we covered what the overall topic and blog marketing strategy is going to be for your blog.
In Blog Marketing Plan Part 2, we covered some blog Promotion Tactics and Assessment of the Competition
Part 3 of the Blog Marketing Plan will discuss 3 monetization methods you can implement after your blog has been established for a while and getting some traffic.
1. Paid reviews- This is where you get paid to write reviews on certain products. You simply put up a dedicated page on your blog that describes the prcoess by which someone can get their product reviewed by you.
2. Sponsored Advertising- whereby advertisers place images or even text links on your site.
3. Blog Affiliate Marketing- whereby you promote products not your own as an affiliate
Some recommendations for doing Paid Blog Reviews:
· Automate this by having your dedicated Paid Review page set up with an order button of some kind, like PayPal.
· After the person pays through Paypal have a squeeze page set up so they can get on your email list, and more importantly, so they have your email address, too.
· Have them email you the finished product.
· Explain that your reviews are un-biased, so if your review isn’t a super-duper recommendation, there are no refunds to be expected.
· Allow them to fix whatever it is you deem lacking in their propduct, if anything.
· If they improve their product enough to warrant a recommendation, modify your review accordingly.
· Ask them for the keywords you should use for your review post. This helps get the review more blog traffic and it serves them well, too.
· Don’t be shy about asking to place an affiliate link to direct visitors to the product’s sales page,either. The product owner is getting lifetime exposure for a one-time fee so it’s worth it for them to allow your affiliate link to be in the review.
Some recommendations for Sponsored Advertising:
· Automate this as well…
· Have a dedicated page displaying your blog traffic statistics and rankings
· Define for them the allowable sizes for ad images of theirs to be displayed on your site (125 X 125 for example…)
· Make the fee a monthly or quarterly payment
· Offer a 50% discount for these advertiser for a paid review, too. This helps get more notice to their offer and is a great incetive to reach the blog visitors that are “banner blind”.
Some recommendations for Blog Affiliate Marketing:
· Offer a valuable and relevant bonus to those who buy through your affiliate link
· Send them to a special squeeze page to claim their bonus for buying through your affilaite link (have them send you their payment information, and also check with the product owner to verfiy this)
· Make sure your affiliate marketing efforts are consistently ”in-theme” with the rest of your blog’s content ( sorry, this had to be mentioned)
Part 4 of the Blog Marketing Plan will discuss how to promote your own products from your blog
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